NOT A BAD IDEA

is a hopefully fun & memorable name
that you will chuckle at and remember

serious & silly concepts
for all kinds of screens

hi! i’m eugene,

i invent and make cool interactive things for the internet,

i research new technology & explore its possibilities,

and come up with unconventional ways to tell stories online

I’M LOOKING FOR WORK!
FREELANCE / CONSULTING / FULL-TIME
I CAN DO A WHOLE LOT OF THINGS
IN BERLIN AND ELSEWHERE
Eugene

product r&d

  • product discovery
  • design research
  • proof of concepts
  • prototypes
  • fun with technology

creative concepts

  • creative strategy
  • clever branding
  • anti-content marketing
  • storytelling
  • very good ideas
  • meme factory

strategy, research, words

  • research
  • thinkpieces
  • good tweets
  • culture reports
  • trends analysis

idea: an app that makes links longer

#1 product of the day on producthunt (don’t ask)

concept, design, code, launch

idea: what if podcasts had subtitles

an environment for language learning: using LLM for podcasts discovery, speech-to-text, interactive explainers, and personalized tests

concept, research

idea: what if you put fog of war on the real-world map

a mental health app that gamifies walking and gives you a personal map on the world

concept, vision, research, branding, pitch deck, website, launch, words

idea: record a voice note, listen to voice notes recorded by strangers

a telegram bot that accidentally became an anonymous voice-based social network for thousands of people

concept, code, launch

idea: a website that turns smiling into a game

smile for as long as you can and put your high score on the leaderboard

concept, code, launch

idea: an app like tinder but you can’t message even after you match

part an experiment, part social commentary; point is, modern dating is broken

concept, code, launch

idea: a web browser but you can’t open more than one tab

an experiment in trying to reduce distraction

concept, code

idea: a voice interface for creating visual storytelling

can you create some decently looking visuals without touching your keyboard?

concept, code

idea: landing pages but actually good

an alternative approach to making a startup landing page, or what is respectful marketing with style and taste

words

idea: money commercial

a parody video that really makes you think

words, editing

idea: anti-content marketing

is it possible to refuse to pressure to put out meaningless “content” and produce valuable artifacts instead?

words

idea: let’s work together

tell me about a problem you need to solve and i’ll offer some ideas

send me an email!
hover
and the pitch can be as simple as this:

BRING SOME COLOUR TO YOUR VERY SERIOUS TECH PRODUCT

important, useful software does not have to be bland and bleak

remember how much fun it was when you walked into Slack for the very very first time?

it felt playful, there were colours, there were sounds, it felt a bit like a game, with immediate responses and all

today you rarely get this feeling from software

making software became so much data-driven that the craft, the design is replaced with endless optimization and efficiency and total lack of emotion

software is bland, the way people sell software is bland, everything is mediocre and no one is happy

if you agree with this premise so far, back to the pitch:

we are designers, writers, strategists, researchers, and otherwise extremely online guys (1) who are very obsessed with technology and culture

WE CAN HELP YOU SERIOUSLY STAND OUT AMIDST ALL THE AI SLOP

we offer Narrative Therapy throughout your entire customer journey:
> paid ads: let's write some headlines that make you laugh
> landing page: let's tell a story, not just follow the sales template
> onboarding: you have no idea how much you can improve conversion with just a well-designed "first 60 seconds" experience
> product voice (ux words): how does the product talk to you? let's make sure it's friendly and helpful
> social media: let's write some good posts

another way to say what we do is: respectful marketing with style and taste

we understand software
we ask a lot of questions
we're all former founders
you are our partner and collaborator
you care about your brand
you see the value of standing out

so that's the pitch, more or less
maybe it's a meaning & branding studio

email me and let's make your software feel personal